Research
Data, Research and Campaigns
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Archdiocese of Chicago
Focus Group Research on Youth Disengagement
Course: PRAD 585 - Research & Data Insights
Term: Winter 2019-2020
Instructor: T. Deng
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As a class, we were tasked to conduct research and collect data to answer key questions for the client (Archdiocese of Chicago).
The class was broken into groups to represent an agency's research team. Following the client's request, our group research and created questions and conducted Focus Group meetings to provide the client with real-time feedback from their target audience.
Debate Research
Advertising, Public Relations and First Amendment
Course: PRAD 575 - Ethics and Law
Term: Winter 2019-2020
Instructor: M. DeMoya
As a group (and debate team), we were tasked to research and prepare an argument for Advertising and Public Relations to be allowed the same First Amendment Protection as Political Communication.
Ferrara Candy PR Campaign
Public relations campaign on employee engagement
Course: PRAD 555 - Public Relations Foundations
Term: Autumn 2019-2020
Instructor: N. Uysal
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In small groups we were tasked to research and create an internal public relations campaign for Ferrara Candy Company with the goal of increasing employee engagement with a new (internal) media platform.
